Best Video Formats for Instagram, TikTok and LinkedIn
The best video formats and aspect ratios for property content on Instagram, TikTok, LinkedIn, Facebook and YouTube — and how to export them all from one photo.
By The ImageMotion AI Team · 4 June 2026
Quick answer
The best property video formats are 9:16 vertical for Instagram Reels, TikTok and Stories; 1:1 square for Facebook and LinkedIn feeds; and 16:9 landscape for YouTube, websites and portals. ImageMotion AI exports all of these from a single photo, so one image fits every platform natively.
Key takeaways
- 9:16 vertical — Instagram Reels, TikTok, Stories, YouTube Shorts.
- 1:1 square — Facebook and LinkedIn feeds.
- 16:9 landscape — YouTube, websites and property portals.
- Match the format to the platform for native performance.
- Export every ratio from one image with AI.
Vertical: Instagram, TikTok and Shorts
For Instagram Reels, TikTok, Stories and YouTube Shorts, 9:16 vertical is the standard. It fills the phone screen and is what each algorithm rewards. Vertical should be your default for organic social reach.
Square: Facebook and LinkedIn
1:1 square performs reliably in the Facebook and LinkedIn feeds. It looks professional, works across devices, and avoids the cropping problems that landscape video suffers in a feed. Square is the safe choice for B2B and agency pages.
Landscape: YouTube, web and portals
16:9 landscape suits YouTube, your website and property portals like Rightmove and Zoopla, where horizontal video sits naturally in a listing. Use landscape for hero clips and full property videos.
Step-by-step: cover every platform
- Animate your photo once with AI.
- Export 9:16 for Reels, TikTok and Shorts.
- Export 1:1 for Facebook and LinkedIn.
- Export 16:9 for YouTube, web and portals.
- Post each in its native format for best performance.
A quick reference
- Instagram Reels / Stories — 9:16
- TikTok — 9:16
- YouTube Shorts — 9:16; standard video 16:9
- Facebook feed — 1:1 or 4:5
- LinkedIn — 1:1
- Portals & website — 16:9
Summary
Match the format to the platform — vertical for Reels and TikTok, square for Facebook and LinkedIn, landscape for YouTube and portals. With AI you export every ratio from one image, so covering all platforms takes no extra effort. See it on the social media property videos page.